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I wrote this report using ChatGPT (primarily 4o). It uses their corpus of data (the whole internet) and my “junk drawer” of notes on the sector. I’d love your feedback.
NatureTech Industry Overview
Generated: 2025-04-17 19:11 | Version 9
Prepared by Dan Dillinger through conversations, research. intuition, extensive sector notes and a whole lot of ChatGPT.
1. Executive Summary
1.1 Sector Overview
The NatureTech sector—where technological innovation meets ecological restoration—is experiencing rapid global growth. It sits at the intersection of climate tech, biodiversity finance, and digital infrastructure, providing governments, scientists, and land stewards with real-time tools to monitor, model, and manage natural ecosystems. In this emerging category, startups and researchers are creating solutions that make it possible to assess the health of rivers, forests, grasslands, and oceans with unprecedented granularity and speed.
1.2 Technology Landscape
NatureTech encompasses a diverse set of technologies including artificial intelligence, eDNA (environmental DNA), edge computing, blockchain, IoT-based sensors, and satellite-enabled GIS. These tools support both the protection of existing ecosystems and the restoration of degraded ones—two critical goals of the UN's Decade on Ecosystem Restoration and the EU's 2030 Biodiversity Strategy. Major corporate and policy shifts, including the Nature Restoration Law (NRL) in Europe and the Taskforce on Nature-related Financial Disclosures (TNFD), have elevated biodiversity and restoration to boardroom priorities.
1.3 Investment Context
Recent investment trends reflect this momentum. NatureTech venture capital totaled approximately $1.85 billion in 2023, an 18% increase over 2022, even as broader climate tech investment declined by more than 40%. Dedicated firms like Superorganism (the first biodiversity-only venture fund), Planet A Ventures, Just Climate, and AENU are helping define this emerging asset class. Meanwhile, coalitions like the NatureTech Alliance—supported by Salesforce, ERM, and Planet Labs—are bringing together data providers, analytics platforms, and ecosystem credit infrastructure.
1.4 Report Scope
This report offers a comprehensive view of the state of NatureTech in 2024–2025. It outlines the primary categories of environmental problems being addressed, describes breakthrough innovations across biodiversity monitoring and ecosystem modeling, profiles leading startups and funders, and compares market-making regulations in the EU and the U.S. It also identifies forward-looking trends—from hybrid carbon-biodiversity credits to decentralized restoration networks—and explores the implications of financial and regulatory convergence across climate, nature, and supply chain systems.
NatureTech is increasingly seen not just as a conservation tool, but as a strategic layer of infrastructure for global ecological resilience. Its emergence reflects a broader shift from "protecting nature" to "partnering with nature" through real-time measurement, adaptive management, and nature-positive finance. This shift is essential in an era where planetary boundaries are being exceeded, and where climate mitigation, biodiversity, and sustainable development must be tackled together.
Recent investment trends reflect this momentum. NatureTech venture capital totaled approximately $1.85 billion in 2023, an 18% increase over 2022, even as broader climate tech investment declined by more than 40%. Dedicated firms like Superorganism (the first biodiversity-only venture fund), Planet A Ventures, Just Climate, and AENU are helping define this emerging asset class. Meanwhile, coalitions like the NatureTech Alliance—supported by Salesforce, ERM, and Planet Labs—are bringing together data providers, analytics platforms, and ecosystem credit infrastructure. These developments echo the growth of ClimateTech over the past decade, with similar patterns of investor thesis formation, software-led platform emergence, and policy-aligned growth.
This report offers a comprehensive view of the state of NatureTech in 2024–2025. It outlines the primary categories of environmental problems being addressed, describes breakthrough innovations across biodiversity monitoring and ecosystem modeling, profiles leading startups and funders, and compares market-making regulations in the EU and the U.S. It also identifies forward-looking trends—from hybrid carbon-biodiversity credits to decentralized restoration networks—and explores the implications of financial and regulatory convergence across climate, nature, and supply chain systems.
Across all fronts, NatureTech is becoming not just a support system for conservation—but a strategic and economic necessity for governments, corporations, and investors seeking to deliver nature-positive outcomes. Like renewable energy and clean mobility before it, NatureTech is evolving from niche innovation to infrastructure-grade importance—and doing so in a decade when the health of Earth's ecosystems has never mattered more.
2. Core Environmental Challenges Being Solved by NatureTech
NatureTech is emerging as a critical response to the multifaceted ecological crises of the 21st century. These challenges—biodiversity collapse, ecosystem degradation, and climate instability—are interlinked, and each requires new approaches that go beyond traditional conservation. NatureTech provides scalable, data-driven solutions to help scientists, governments, and private stakeholders better understand, respond to, and ultimately reverse the decline of natural systems.
2.1 Biodiversity Loss
2.1.1 Scale of the Crisis
The Earth is undergoing its sixth mass extinction. According to IPBES, more than one million species are currently at risk of extinction. Habitat loss, overexploitation, invasive species, pollution, and climate change are accelerating this crisis.
2.1.2 Monitoring Challenges
Traditional species surveys are often expensive, slow, and limited in scope, making it difficult to track and respond to biodiversity changes in real-time.
2.1.3 Technology Solutions
NatureTech tools address biodiversity monitoring through:
- Environmental DNA (eDNA): Water and soil sampling for species identification via genetic markers
- Bioacoustic sensors: Real-time detection of species presence using AI-enabled sound recognition
- AI-based camera traps and thermal drones: Automated, 24/7 wildlife monitoring in remote ecosystems
- Population genomics: Analysis of genetic health and diversity within endangered species
- Cloud-based biodiversity databases: Tools to collate and visualize spatial species data across jurisdictions
2.2 Ecosystem Degradation
2.2.1 Global Impact Assessment
Globally, over 75% of terrestrial ecosystems and 66% of marine environments have been significantly altered by human activity. Deforestation, wetland destruction, soil erosion, and coral bleaching are just a few examples of how vital natural systems are being compromised.
2.2.2 Detection Technologies
- High-resolution satellite imagery: Detects land use change, encroachment, and illegal logging in near real time
- Predictive ecological modeling: Forecasts how ecosystems will respond to stressors or interventions
- Sensor-based water and soil quality analysis: Field-deployable IoT tools detect pollution or nutrient imbalances
2.2.3 Restoration Technologies
- GIS-based restoration planning: Tools like Restor help prioritize where and how to invest in rewilding
- Digital restoration twins: Simulation environments used to test and optimize restoration outcomes
2.3 Climate Change Feedback Loops
2.3.1 Natural Carbon Systems
Nature is both a victim of and solution to the climate crisis. Peatlands, forests, mangroves, and seagrasses are among the planet's most effective carbon sinks—yet they are rapidly disappearing.
2.3.2 Technology Solutions
NatureTech solutions help unlock nature's potential through:
- Carbon mapping tools: Use LiDAR, satellite, and ground-based data to calculate carbon stock
- Integrated carbon + biodiversity MRV platforms: Ensure ecosystem services are accurately valued and verified
- Wildfire prediction and resilience modeling: AI tools forecast fire risks based on weather and vegetation data
- Climate adaptation dashboards: Identify nature-based interventions that support resilience
3. Breakthrough Technologies in NatureTech
NatureTech integrates disciplines as diverse as genomics, geospatial science, environmental chemistry, artificial intelligence, and financial cryptography to build tools for planetary regeneration. These technologies redefine how ecosystems are mapped, monitored, restored, and valued.
3.1 Core Technologies
3.1.1 Environmental DNA (eDNA)
- Enables biodiversity surveys from water/soil samples
- Key players: NatureMetrics, Biome Makers
3.1.2 AI and Satellite Imagery
- Used for land classification, monitoring, and predictive modeling
- Key players: Planet Labs, Upstream Tech
3.1.3 Autonomous Sensors
- Bioacoustic devices (AudioMoth)
- Agronomic sensors (Arable Mark)
- Smart camera traps (Wildlife Insights)
3.1.4 Blockchain and Smart Contracts
- Used to track and verify ecosystem services in emerging nature credit markets
- Key players: Regen Network, Single.Earth
3.1.5 Synthetic Biology and Genomics
- Genetic rescue and restoration of key species
- Key players: Colossal Biosciences, Revive & Restore
3.1.6 Digital MRV Platforms
- Tools for carbon and biodiversity monitoring and credit issuance
- Key players: SilviaTerra, Landbanking Group
3.2 Enabling Technologies
3.2.1 GIS and Remote Sensing
- Platforms like Google Earth Engine, ArcGIS, and Restor.eco provide the spatial foundation for NatureTech
3.2.2 LEO Satellite Connectivity
- Starlink, OneWeb allow remote sensor networks to operate in disconnected regions
3.2.3 Nature Intelligence Platforms
- NatureMetrics Intelligence, NatureAlpha, Earth Blox aggregate biodiversity data for reporting and compliance
3.2.4 Citizen Science Interfaces
- iNaturalist, eBird, Explorer.land allow public contributions to biodiversity monitoring
4. Leading NatureTech Startups & Founders
4.1 Startup Profiles
4.1.1 eDNA and Biodiversity Monitoring
- NatureMetrics (UK): Katie Critchlow
- Biomage (UK): Adam Kurkiewicz
4.1.2 Synthetic Biology and De-extinction
- Colossal (USA): Ben Lamm, George Church
- Funga (USA): Colin Averill
4.1.3 Nature Credit Platforms
- Single.Earth (Estonia): Merit Valdsalu
- Regen Network (USA): Gregory Landua, Christian Shearer
4.1.4 Restoration and MRV Infrastructure
- Restor (Switzerland): Dr. Thomas Crowther
- Terraformation (USA): Yishan Wong
4.1.5 AI and Analytics
- Xylo Systems (Australia): Camille Goldstone-Henry
- Elaniti (USA): (Stealth)
4.2 Founder Demographics
4.2.1 Academic Origins
- ETH Zürich, Harvard spinouts
4.2.2 Conservation Backgrounds
- NGO and environmental accelerator origins
4.2.3 Diversity Trends
- Women founders
- Indigenous founders
- Global South teams
5. Funding and Investment Trends
5.1 Investment Overview
5.1.1 2023 Funding Statistics
- $1.85 billion total VC funding
- 18% year-over-year increase
5.1.2 Market Position
- Less than 1% of climate tech funding
- Fastest-growing vertical
5.2 Regional Investment Patterns
5.2.1 European Markets
- $851M in deal flow
- Regulation-driven growth
5.2.2 United States
- $799M in VC
- Data and genomics focus
5.2.3 Emerging Markets
- Brazil, Kenya, Indonesia
- Multilateral support
5.3 Investment Vehicles
5.3.1 Venture Capital
- Superorganism, Planet A, Just Climate, AENU
5.3.2 Blended Finance
- NatureVest, Blue Natural Capital
5.3.3 Sovereign Bonds
- Brazil's $1.4B green bond
5.3.4 Nature Credit Platforms
- Regen Network, Open Forest Protocol
5.4 Investment Focus Areas
5.4.1 Early-Stage Challenges
- Funding gap after seed rounds
5.4.2 High-Interest Platforms
- MRV integration
- Compliance tools
- Verification systems
6. Market-Making Policy & Regulation
6.1 European Union Framework
6.1.1 Nature Restoration Law (NRL)
- 20% land/sea restoration by 2030
- 25,000 km rivers rewilded
- Urban green space targets
6.1.2 Implementation Requirements
- National Restoration Plans
- Standardized MRV reporting
6.1.3 Policy Context
- EU Green Deal pillar
- Nature Restoration Fund
6.2 United States Approach
6.2.1 Federal Initiatives
- Inflation Reduction Act ($20B)
- Agency-led efforts
6.2.2 Market Development
- Voluntary markets
- Private land focus
6.2.3 Corporate Engagement
- TNFD pilots
- CDP integration
- Natural capital accounting
6.3 Global Frameworks
6.3.1 International Agreements
- Kunming-Montreal GBF
- UN Decade on Ecosystem Restoration
6.3.2 Financial Standards
- TNFD framework
- Nature risk reporting
7. Europe vs. U.S. – Regulatory Impacts on Market
7.1 Regulatory Drivers
7.1.1 European Approach
- Top-down demand
- Compliance focus
- Institutional backing
7.1.2 United States Approach
- Fragmented momentum
- Landowner-driven
- Voluntary innovation
7.2 Investment Patterns
7.2.1 European Capital Flows
- Public-sector leadership
- Blended finance models
7.2.2 United States Capital Flows
- VC and philanthropy focus
- Climate tech investor interest
7.3 Policy Potential
7.3.1 U.S. Federal Action Impact
- Federal procurement demand
- Market standardization
- Landscape-level restoration
- Framework integration
7.4 Technology Implications
7.4.1 European Product Design
- Audit trails
- Spatial reporting
- Policy-ready outputs
7.4.2 United States Product Design
- Landowner incentives
- Platform flexibility
- Innovation-led MVPs
8. Trends to Watch (2025–2030)
8.1 Integrated Environmental Solutions
8.1.1 Carbon-Biodiversity Integration
- Hybrid credit development
- Multi-KPI transactions
8.1.2 Biodiversity Credit Markets
- Global pilot programs
- NatureTech verification role
8.2 Advanced Monitoring Technologies
8.2.1 AI and Genomics Applications
- Predictive ecological tools
- Species adaptation modeling
- Collapse risk assessment
8.2.2 Nature Risk Management
- TNFD/CSRD compliance tools
- Biodiversity materiality analysis
- Nature exposure modeling
8.3 Decentralized Approaches
8.3.1 Restoration Networks
- Open-source protocols
- Satellite verification
- DAO-enabled campaigns
8.3.2 Global South Impact
- Lower barrier entry
- Local ecosystem stewardship
9. Final Thoughts
NatureTech is not just a niche innovation sector—it is rapidly becoming foundational infrastructure for tracking, protecting, and rebuilding Earth's natural systems. As biodiversity loss accelerates and ecological resilience becomes a core risk factor for governments and industries, NatureTech tools will provide the visibility and verification needed to transition toward nature-positive economies.
This movement is part of a broader rebalancing between natural and economic systems. Like solar, wind, and EVs before it, NatureTech is maturing into a sector where science, finance, and data converge—and it's happening at a critical moment for planetary health.
Endnotes & Citations (APA Style)
Section 1: Executive Summary
- NatureMetrics. (n.d.). The Nature Tech Revolution. https://www.naturemetrics.com/news/the-nature-tech-revolution
- Nature4Climate. (2024). Nature Tech Report 2024. https://nature4climate.org/nature-tech-report-2024-launch
Section 2: Core Environmental Challenges
- IPBES. (2023). Global Assessment Report on Biodiversity and Ecosystem Services. https://ipbes.net/global-assessment
- European Commission. (2024). Nature Restoration Law Overview. https://environment.ec.europa.eu/topics/nature-and-biodiversity/nature-restoration-law_en
Section 3: Breakthrough Technologies
- Planet Labs. (n.d.). Earth Observation for Conservation. https://www.planet.com
- Google Earth Engine. (n.d.). Earth Engine. https://earthengine.google.com
- Starlink. (n.d.). Coverage Map. https://www.starlink.com/map
- OneWeb. (n.d.). Global Connectivity Network. https://oneweb.net
- iNaturalist. (n.d.). Nature Citizen Science Platform. https://www.inaturalist.org
- Explorer.land. (n.d.). Mapping Open Forest Restoration Projects. https://explorer.land
Section 4: Leading Startups & Founders
- Single.Earth. (n.d.). MERIT: The Nature-Backed Token. https://www.single.earth/nature-token-merit
- Colossal Biosciences. (n.d.). Mammoth De-extinction Project. https://colossal.com/mammoth
- Restor. (n.d.). Global Restoration Platform. https://about.restor.eco
Section 5: Funding and Investment Trends
- Superorganism. (2025). Biodiversity-Focused Venture Capital Fund. https://substack.com/redirect/0d366208...
- Beehiiv. (2025). Brazil's R$1.4B Sovereign Biodiversity Bond. https://link.mail.beehiiv.com/ss/c/u001...
Section 6: Policy & Regulation
- European Commission. (2024). Nature Restoration Law Overview. https://environment.ec.europa.eu/topics/nature-and-biodiversity/nature-restoration-law_en
- TNFD. (2024). Taskforce on Nature-related Financial Disclosures Framework. https://tnfd.global
Section 7: Regulatory Impacts
- Lunden, I. (2019, November 1). Cervest raises $3.7M for Earth science AI platform to predict climate effects. TechCrunch. https://techcrunch.com/2019/11/01/cervest-raises-3-7m-for-earth-science-ai-platform-to-predict-climate-effects
Section 8: Future Trends
- Wildlife Drones. (2025). Telemetry for Biodiversity Monitoring. https://substack.com/redirect/1c579f75...
- Matter. (2025). Hyperspectral Imaging for Ecology. https://substack.com/redirect/82733483...
- Nightjar. (2025). AI-Enabled Species Detection. https://substack.com/redirect/235a5c42...
- The Sentinel. (2025). Edge Camera Trap Monitoring. https://substack.com/redirect/f77954f8...
Version History
Date | Version | Notes |
---|---|---|
2024-04-12 | v1 | Initial draft (~1,000 words) covering core NatureTech concepts and early startups |
2024-04-14 | v2 | Expanded to 1,860 words, added NRL analysis and regional comparisons |
2024-04-15 | v3 | Refined funding and investor lists; added Superorganism and regional VC breakdowns |
2024-04-16 | v4 | Introduced enabling technologies and GIS platforms |
2025-04-15 | v5 | Added citation structure and APA-format endnotes |
2025-04-16 | v6 | Fully restored full content and verified citations |
2025-04-16 | v7 | Integrated insights from "NatureTech Export 4-8-2025" notes, updated funders/tools |
2025-04-16 | v8 | Applied hybrid citation model; finalized version for export in HTML and Markdown |
2025-04-17 | v9 | Restructured document with consistent H3 organization and added table of contents |